Posted by Administrator
Comments Off on 33% of Australian iPhone users on Yahoo for search?
While fiddling with my logs, I found the oddest thing – to paraphrase the headline, 33% of iPhone users search on Yahoo rather than Google (in the .au space)
So I have a site with large traffic in the Australian mum and dad traffic space. Its a ‘one-off’ site – you use it find some particular information at a particular stage in your life and probably wont visit it again, so it has a very high percentage of search referrals and not so much social activity. In looking at the logs I found this odd result.
But lets drop back to the basics…
per Google Analytics for the Month of June:
Unique Visitors: 88,166
So, not trivial, pretty good for .au
Now we drop back to the local logs.
Entries with ‘iphone’ in the agent string, for which the referee is not blank and not the local domain: 14,027
yahoo in referer string, google missing: 4833 – 34%
google in referer string, yahoo missing: 8804 = 63%
yahoo missing & google missing: 389 (ie other search engine, or direct referee)
(and one wierdie where both yahoo & google are present)
Gosh, thats a high yahoo percentage for an australian market! Is it just this site?
Lets look at the stats for the non-iphone users for the same site, with the same referer restrictions
yahoo in referer string, google missing: 2300 – 2.5%
google in referer string, yahoo missing: 76175 – 84%
yahoo missing & google missing: 12562
(and another single wierdie where both yahoo & google are present)
Conclusion – iphone users have a much higher usage of yahoo than regular internet users.
Traditionally, Australian users are very loyal to Google – that 84% is pretty much what I expect
Anyone seen anything like this?